Top of the map and top of our game


Collective Power

We harness the power of diverse backgrounds, experiences, and ways of being coming together to unlock new ideas and foster creativity.


Brave Soul

We walk fearlessly into the unknown, confronting adversity with strength and conviction


Real Openness

We refuse to hide from providing the honest facts or information needed to be held accountable to all those we serve.


Promote Access

We do everything we can to make the experience of soccer accessible to all.


Champion Mindset

Not only do we have the talent, but the belief in that talent to win and stand above the rest.

  • in 3Canadian girls drop out of sport before age 16
  • of women in executive roles have played sports
  • largest player pool in the world for women
  • Women’s soccer is the fastest growing area of sport globally and the commercial value is expected to grow 6X over the next decade